British Academy Television Award for P&O Cruises Memorable Moment

The British Academy Television Award for Memorable Moment is awarded annually as part of the British Academy Television Awards. The category was created in 2017 and the winner is usually voted by the public. From 2017 to 2022, the category was sponsored by Virgin TV and presented under the name Virgin TV's Must-See Moment. For the 2023 ceremony, the sponsor for the category changed to P&O Cruises, also changing the name into its current name.

British Academy Television Award
Country	United Kingdom
Presented by	British Academy of Film and Television Arts
First award	2017
Currently held by	Strictly Come Dancing: "Chris McCausland and Dianne Buswell waltz to 'You'll Never Walk Alone' " (2025)
Website	http://www.bafta.org/

In 2025 Strictly Come Dancing became the first program to receive multiple wins, with two wins from two nominations. Meanwhile, Game of Thrones and Line of Duty have been the most nominated programs in the category with three nominations each.

Winners and nominees

2010s

Must-See Moment

Year	Program	Moment	Broadcaster (UK)
2017 [1]	Planet Earth II	"Snake v Iguana Chase"	BBC One
	Game of Thrones	"Battle of the Bastards"	Sky Atlantic
	Line of Duty	"Urgent Exit Required"	BBC Two
	Strictly Come Dancing	"Ed Balls' Gangnam Style"	BBC One
	Who Do You Think You Are?	"Danny Dyer's Origins"
	The Late Late Show with James Corden	"Carpool Karaoke with Michelle Obama"	Sky One
2018 [2]	Blue Planet II	"Mother Pilot Whale Grieves"	BBC One
	Game of Thrones	"Viserion is killed by the Night King"	Sky Atlantic
	Doctor Who	"The 13th Doctor Revealed"	BBC One
	Line of Duty	Huntley's Narrow Escape
	One Love Manchester	"Ariana Grande Sings 'One Last Time'"
	Love Island	"Stormzy Makes a Surprise Appearance"	ITV2
2019 [3]	Bodyguard	"Julia Montague assassinated"	BBC One
	Coronation Street	"Gail's monologue on the suicide of Aidan Connor"	ITV
	Doctor Who	"Rosa Parks, the Doctor and her companions ensure history remains intact"	BBC One
	Killing Eve	"Eve stabs Villanelle"
	Peter Kay's Car Share	"The finale"
	Queer Eye	"Tom completes his transformation"	Netflix

2020s

Year	Program	Moment	Broadcaster
2020 [4]	Gavin & Stacey	"Nessa Proposes to Smithy"	BBC One
	Fleabag	"Priest tells Fleabag to Kneel"	BBC Three
	Coronation Street	"The Death of Sinead Osbourne"	BBC One
	Line of Duty	"John Corbett's Death"
	Game of Thrones	"Arya Kills the Night King"	HBO/Sky Atlantic
	Love Island	"Michael recouples after Casa Amor"	ITV2
2021 [5]	Britain's Got Talent	"Diversity perform a routine inspired by the events of 2020"	ITV
	Bridgerton	"Penelope is revealed as Lady Whistledown"	Netflix
	EastEnders	"Gray kills Chantelle"	BBC One
	Gogglebox	"Reactions to Boris Johnson's press conference"	Channel 4
	The Mandalorian	"Luke Skywalker appears"	Disney+
	Nigella's Cook, Eat, Repeat	"Mee-cro-wah-vay"	BBC Two
2022 [6]	Strictly Come Dancing	"Rose and Giovanni silent dance to 'Symphony' "	BBC One
	An Audience with Adele	"Adele is surprised by the teacher who changed her life"	ITV
	I’m a Celebrity… Get Me Out of Here	"Ant and Dec dig at Downing Street lockdown parties"
	It's a Sin	"Colin's devastating AIDS diagnosis"	Channel 4
	RuPaul's Drag Race UK	"UK Hun?" - Bimini's verse	BBC Three
	Squid Game	"Red Light, Green Light game"	Netflix

Memorable Moment Award

Year	Program	Moment	Broadcaster
2023 [7][8]	Platinum Jubilee: Party at the Palace	"Paddington Meets The Queen"	BBC One
	Derry Girls	"The Finale, the people of Northern Ireland vote overwhelmingly for peace"'	Channel 4
	Heartstopper	"Nick and Charlie’s First Kiss"	Netflix
	Stranger Things	"Lucas, Dustin and Steve rescue Max from the demonic Vecna by playing her favourite song - Kate Bush's "Running Up That Hill"	Netflix
	The Real Mo Farah	"Sir Mo Farah revealing he was illegally trafficked to the UK"	BBC One
	The Traitors	"The Final Roundtable"
2024 [9][10]	Happy Valley	"Catherine Cawood and Tommy Lee Royce's final kitchen showdown"	BBC One
	Beckham	"David teases Victoria about her "working class" upbringing"	Netflix
	Doctor Who	"Ncuti Gatwa being revealed as the 15th Doctor"	BBC One
	Succession	"Logan Roy's death"	Sky Atlantic
	The Last of Us	"Bill and Frank"
	The Piano	"13-year old Lucy stuns commuters with jaw-dropping piano performance"	Channel 4
2025 [11]	Strictly Come Dancing	"Chris McCausland and Dianne Buswell waltz to 'You'll Never Walk Alone' "	BBC One
	Bridgerton	"The carriage scene where Colin admits his true feelings for Penelope"	Netflix
	Gavin & Stacey: The Finale	"Smithy's Wedding: Mick Stands Up"	BBC One
	The Traitors	BBC One
	Mr Bates vs The Post Office	"Jo Hamilton phones the Horizon helpline"	ITV1
	Rivals	"Rupert Campbell-Black and Sarah Stratton are caught in a game of naked tennis"	Disney+

Shows with multiple wins and nominations

Multiple wins

2 wins

• Strictly Come Dancing

Multiple nominations

3 nominations Game of Thrones Line of Duty

2 nominations Coronation Street Doctor Who Love Island Strictly Come Dancing Bridgerton The Traitors