Business & Decision

Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business with two major directions : Data & Digital.

Business & Decision

Company type	S.A. (corporation)
Industry	IT services, IT consulting
Founded	1992; 33 years ago (1992)
Headquarters	Paris, France
Area served	Worldwide
Services	IT services, business consulting and outsourcing services
Revenue	€ 249 million (2011)[1]
Number of employees	2,800
Website	www.businessdecision.fr

Business & Decision has a presence in 11 countries and employs more than 2400 people worldwide. It was listed on Euronext Paris as ticker symbol BND until 2020.^[2]

History

• 1992: founded by Patrick Bensabat in France
• 2001: listed on Euronext Paris' nouveau marché Euronext: BND. First international acquisitions in Belgium and UK
• 2002-2006: expansion in 12 countries including first acquisition in the United States
• 2012: 20th anniversary
• 2014: acquisition of Ceri Medical^[3] & InFact^[4]
• 2016: death of founder Patrick Bensabat^[5]
• 2018: Orange Business Services acquires majority stake of the capital of Business & Decision^[6]

Activities

Business & Decision has worked for over 2100 clients globally. Some of its major activities include-

• Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue);
• e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue).
• Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);
• Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...

Geographical locations

• Belgium
• France
• Luxembourg
• Mauritius
• Morocco
• Netherlands
• Russia
• Spain
• Switzerland
• Tunisia
• United States
• Switzerland

Key figures

Annual revenue

Year	€ (millions)
2004	64.3
2005	91.2
2006	142.8
2007	202.3
2008	238.7
2009	224.3
2010	237.1
2011	249.0
2012	221.9
2013	200.0
2014	204.9
2015	224.2
2016	227.6
2017	212,0

Quotation and shareholding

• Company listed at Euronext Paris
• ISIN = FR0000078958 - BND
• Currency = euro
• Shareholding :
  • Founder & Family: 65%
  • Float (Euronext C): 35%