CTown Supermarkets

CTown Supermarkets is a chain of independently owned and operated supermarkets operating in the northeastern United States and in Amman, Jordan.^[1] CTown stores operate in partnership with Krasdale Foods.^[2][3]

CTown Supermarket

A C-Town supermarket in New Rochelle, New York.
Company type	Private
Industry	Retail
Founded	1975; 50 years ago (1975)
Headquarters	White Plains, New York, United States[1]
Number of locations	200
Products	Grocery
Owner	Caroline Diplan
Website	www.ctownsupermarkets.com

History and operations

CTown was founded in 1975 as KTown as a move by Krasdale into retail operations, with the K standing for "Krasdale."^[1] Under threat from Kmart, the company changed the store name to CTown.^[4]

CTown uses economies of scale so its small member stores can pool their resources for purchasing and advertising.^[5] It tends to open supermarkets in locations that suburban stores have abandoned.^[5] The stores depend heavily on customers who are pedestrians and fewer who drive, as shown by their smaller parking lots.^[5]

There are approximately 200 stores in Connecticut, Massachusetts, New Jersey, New York, and Pennsylvania and 5 stores in Amman, Jordan. CTown is the fifth-largest food retailer in the New York City metropolitan area. CTown is supplied by Krasdale Foods; many products sold in CTown stores are labeled Krasdale Foods (Krasdale also is a supplier for the smaller Bravo supermarket chain). Marketing and advertising for CTown are handled by Alpha-I Marketing Corp.