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CeX (retailer)
British second-hand goods chain From Wikipedia, the free encyclopedia
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C.E.X. Limited, trading as CeX (/sɛks/), is a British retailer predominately dealing in pre-owned video games, mobile phones, computers, DVDs, Blu-rays and consumer electronics, established in 1992 in London as the Computer Exchange. The retailer later renamed itself as the Complete Entertainment Exchange.[4]
As of May 2025, there are 393 stores in the UK, and a further 231 internationally, with a number of its locations being franchises.[5][6]
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CeX was started by Paul Farrington,[7] Robert Dudani,[8] Hugh Man,[9] Charlie Brooker,[10][11] Oli Smith and Oliver Ball. The first shop opened on London's Whitfield Street, close to Tottenham Court Road in 1992.[4] As a second hand retailer, CeX trades with customers offering either cash or a voucher for redemption in any CeX shop.[12] CeX offer a 5 year warranty subject to terms on all of the second hand products the company sells.[13]
The "CeX" name moved away from "Computer eXchange" into an acronym for "Complete Entertainment eXchange",[4] and company letterheads state "CeX LTD is trading as CeX Entertainment Exchange". In 2005, CeX began issuing licences for franchising.[14]
Dudani appeared on the British Channel 4 TV show The Secret Millionaire.[15][16][17] This was after the business was affected by the 2011 England riots.[18]
In December 2013, CeX began Designer Exchange buying luxury leather goods, jewellery and handbags, with stores in Kensington, Chelsea, Knightsbridge, Manchester, Birmingham, Leeds and Madrid.[9]
The pronunciation of the chain's acronym name was confirmed as "sex" in British commercials aired in February 2017.[19]
In November 2017, CeX launched a technology repair service called Tech Centre[20] (formerly called CeX Clinic) in the UK. The service covers the repair of video game consoles. Tech Center offers a 2-year warranty on device repairs and a no fix, no fee promise to customers.
In March 2025 a delivery service using the JustEat app was introduced.[21]
On 5 June 2025, it was announced that CeX was closing all of its physical stores in the Netherlands while keeping the online store there open.[22]
The CeX logo was designed by Charlie Brooker.[23] He also drew the cartoons used in early advertisements for the company.[24]
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- This only includes employees directly employed and not those employed by franchise stores
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