Good & Plenty

Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.

Good & Plenty

Pieces of Good & Plenty
Product type	Candy coated licorice
Owner	Highlander Partners/Iconic IP Interests[1]
Produced by	The Hershey Company
Country	Philadelphia, Pennsylvania, U.S.
Introduced	1893; 132 years ago (1893)
Related brands	Twizzlers
Markets	United States
Previous owners	Quaker City Chocolate & Confectionery Company Warner-Lambert Leaf, Inc.
Ambassador(s)	Choo Choo Charlie
Tagline	"Love my Good and Plenty!"
Website	hersheyland.com/goodandplenty

History

Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893.^[2] Although Necco Wafers is almost half a century older, Good & Plenty is the oldest continually produced American candy brand.^[3] A second candy, Good & Fruity, is a multicolored, multi-flavor candy of the same shape.

Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods,^[4] under license from owners of the brand, Highlander Partners, a Dallas-based global private equity firm.

Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer.^[5] He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle^[6] based on the popular song "The Ballad of Casey Jones".

See also

• Mike and Ike
• Mukhwas
• London drops, a similar candy sold in Finland and Sweden
• Liquorice comfits
• List of confectionery brands