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Circle 7 logo
Television station logo From Wikipedia, the free encyclopedia
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The Circle 7 logo is an often-used television station logo in the United States. Designed in the early 1960s for the American Broadcasting Company's five owned-and-operated stations (all of which broadcast on VHF channel 7), the logo, or a version of it, is being used not only by several ABC stations and affiliates, but also by a number of television broadcasters around the world.
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History and information
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The Circle 7 logo was created by G. Dean Smith, a San Francisco graphic designer,[1] and was first used in 1962 by ABC as the logo for its (then) five owned-and-operated television stations: WABC-TV in New York City; KABC-TV in Los Angeles; WBKB in Chicago; KGO-TV in San Francisco; and WXYZ-TV in Detroit. When ABC applied for television station licenses in the late 1940s, it was thought that the low-band channel frequencies (2 through 6) would be removed from use for television broadcasting, thus making these five stations broadcasting on VHF channel 7 the lowest on the television dial; those plans never came to pass.[2] American Broadcasting-Paramount Theatres, ABC's then-corporate parent, registered the Circle 7 logo with the U.S. Patent and Trademark Office in 1962.
When WABC-TV adopted the Eyewitness News format in January 1968, all reporters and anchors were required to wear a blazer with a Circle 7 patch (a lapel pin in later years)[3] when they appeared on the air – a marketing practice that spread to the other ABC O&Os, and eventually to other ABC affiliates. Stations commonly used the logo on microphone flags, newscaster clothing and design of sets, as well as on-air graphics for locally originated programming.[4]
Circle Seven Animation, a short-lived (2005-2006) division of ABC parent company Disney that was working on sequels to Disney-owned Pixar films, was indirectly named after the logo, as its studios were located on Circle Seven Drive in Glendale, California, a street which was renamed for the logo when KABC-TV moved its studios there.[5]
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U.S. stations using the Circle 7 logo or a variant
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Non-U.S. use
- In Australia, Seven Network affiliate ATN-7 used the "Circle 7" logo from 1968 to 1969 with customized versions across the network from 1970 to 2000.
- In Malaysia, this logo was adopted by NTV7 from 2001 until March 5, 2018.
- In Peru, RTP (now TV Perú) adopted this logo in 1989 and used it until 1991.
- In the Philippines, GMA (also known as DZBB-TV) used the logo from 1961 until 1974 when it was dropped due to Marcos' martial law and the handover to new owners.[citation needed] The logo stayed until the latter part of the decade.
- In Indonesia, TV7 used the stylized Circle 7 logo from its launch in November 2001 until its relaunch as Trans7 in December 2006.
- In Brazil, RecordTV adopted the logo in 1965 and used it until 1970.
- In Bermuda, ABC affiliate ZFB-TV uses the Circle 7 logo, although the station refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 19).
- In Turkey, Kanal 7 used the Circle 7 logo since 2002. The circle in the logo is slightly oval and leg of digit 7 through the circle.
See also
- American Broadcasting Company logos
- Enclosed Alphanumerics, a section of Unicode that includes circle-IRP dingbats (e.g. ➆)
References
Sources
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