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Citroën India
Indian branch of the French automobile brand From Wikipedia, the free encyclopedia
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Established in 1919, Citroën is a French automobile brand owned by Stellantis. Citroën was part of the PSA Group before Stellantis N.V. was formed in 2021 on the basis of a merger between Peugeot S.A. (Groupe PSA) and Fiat Chrysler Automobiles N.V. (FCA).
In 2019, the erstwhile PSA group launched the Citroën brand in India along with manufacturing operations through a vehicle assembly plant in Thiruvallur and a powertrain facility in Hosur (both via JVs with CK Birla Group). Consequently, the Stellantis group increased its investment in the JVs with CK Birla and is now a majority shareholder. The Thiruvallur facility produces the C5 Aircross SUV, C3, ë-C3, Aircross & the Basalt for Citroën India. The Hosur plant builds gearboxes primarily for exports and manufactures engines for domestic needs and exports.
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History
The launch of the Citroën brand in India was the third attempt by Groupe PSA to enter the Indian market.[1] During the presentation of FY18 results of Groupe PSA, the chairman confirmed that Citroën was the chosen brand to enter the Indian markets.[2]
Groupe PSA had signed two joint ventures with companies of India's CK Birla Group for vehicle assembly, distribution and powertrain manufacturing of its cars in the country.[3] The French carmaker was initially supposed to enter the Indian market in 2020. However, the plan was delayed amidst the COVID-19 pandemic and the subsequent lockdown.[4]
Prior to launching the India-spec C5 Aircross SUV, Citroën India's research revealed that comfort is the critical criteria for new car buyers in India.[5] Production of the C5 Aircross started in January 2021[6] at the Tiruvallur plant in Tamil Nadu. Groupe PSA made an investment of around Rs.2500 crore to enter the Indian market.[7]
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Citroën India is developing several models specifically for the Indian market, including EVs. The C5 Aircross was unveiled on 1 February 2021 and launched on 7 April 2021 in two variants: Feel and Shine, with single and dual tone interiors, equipped with a 2.0-litre diesel engine. According to reports, subsequent cars will not support a diesel engine.[8]
Citroën India revealed the C3 in September 2021 ahead of its India launch in the first half of 2022.[9] The C3 was the first of three models under Citroën's C-cubed program, and was specifically developed for emerging markets like India and South America. The C3 is locally manufactured in India with more than 90 percent localisation.[10]
In February 2023, Citroën India launched an electric variant of C3 under the name Ë-C3. The car was launched about 6 months after the C3's launch. Its stated range is 320 kilometres (200 mi) per charge.[11]
Current models
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References
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