COS (fashion brand)

For other uses, see Cos (disambiguation).

COS is a fashion brand in the H&M Group,^[1] which includes H&M, Other Stories, Monki, and Arket. Its name is an acronym for “Collection Of Style.”

COS

Founded	March 2007
Founder	Karl-Johan Persson
Headquarters	London , England
Owner	H&M
Website	www.cos.com

Description

The brand retails contemporary minimalist clothing for women and men at mid-range prices.^[2] The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products.^[3] The brand's marketing strategy has long sought to associate it with art and design.^[4][5]

History

REGENT ST STORE, LONDON UK

COS first opened on London's Regent Street in March 2007 with a catwalk show at the Royal Academy^[6] and launched its online store in 2011. The first store in North America opened in 2014.^[7][8]

As of December 2022, COS had 259 stores in 47 countries, and was selling online in over 38 countries.^[9] In some countries the brand sells via franchise partners, including Alshaya Group.^{[citation needed]}