Coupang Play

Coupang Play (Korean: 쿠팡플레이) is a South Korean video on demand over-the-top streaming television service launched by Coupang in December 2020.^[2] It is based on the former Hooq's assets. After the 2022 Saturday Night Live Korea sketch lampooning Korean presidential candidates went viral, Coupang Play gained popularity with a reasonable subscription fee compared to other OTT services such as Netflix, Wavve and TVING.^[3] Coupang Play is included as part of Coupang's Rocket Wow paid membership.^[4]

Coupang Play

Native name	쿠팡플레이
Type of site	OTT platform
Available in	Korean
Area served	South Korea
Owner	Coupang
Products	Video on demand, Sports streaming
URL	www.coupangplay.com (in Korean)
Users	8.05 million (As of 2024[update])[1]
Launched	December 24, 2020; 4 years ago (2020-12-24)
Current status	Active

With 6.34 million subscribers by August 2023, Coupang Play had the fastest year-on-year subscriber growth compared to other streaming platforms.^[5] After the addition of sports broadcasting, it had 8.05 million active users by January 2024.^[1][6] Along with live streaming sports, the increase in original programs has drawn more users.^[7]

In March 2025, Coupang Play acquired the exclusive South Korean rights to select English-language films and television shows from Max and Warner Bros. Pictures in a distribution deal with Warner Bros. Discovery.^[8]

The service became available to general Coupang members as a free ad-supported platform in June 2025.^[9]

Programming

Sports

Football

• South Korea national football team
• K League^[10]
• Bundesliga (from 2024–25 season)^[11]
• DFB-Pokal
• Carabao Cup
• La Liga (from 2023–24 season)^[12]
• Ligue 1^[10]
• Major League Soccer (2025, Los Angeles FC games only)
• England: Premier League, FA Cup (from 2025/26 season)^[13]
• Eredivisie (from 2024–25 season)^[10] (Feyenoord matches only)
• AFC (2025–2028)^[14]
  • National teams
    • 2026 FIFA World Cup qualification (from third round)^[a]
    • AFC Asian Cup (2023,^[15] 2027)^[b]
    • 2026 AFC Women's Asian Cup
    • AFC Junior/Youth Championships
      • Men's/boys
        • AFC U-23 Asian Cup
        • AFC U-20 Asian Cup
        • AFC U-17 Asian Cup
      • Women's/girls
        • AFC U-20 Women's Asian Cup
        • AFC U-17 Women's Asian Cup
    • AFC Futsal Championships
      • AFC Futsal Asian Cup
      • AFC U-20 Futsal Asian Cup
      • AFC Women's Futsal Asian Cup
  • Clubs
    • AFC Champions League Elite
    • AFC Champions League Two
    • AFC Women's Champions League

Other sports

• National Football League (shared with NFL Game Pass International on DAZN)^[16]
• Formula One^[10]
• One Championship^[17]
• FIVB Volleyball Women's Nations League
• Coupang Play Series

Original programming

Scripted

• One Ordinary Day (2021)^[18]
• Anna (2022)^[19]
• Unicorn (2022)
• Returning Student: Straight-A But F in Love (2022)
• Hit the Spot (2022)
• Decoy (2023)
• Boyhood (2023)^[20]
• Hide (2024)^[21]
• Cinderella at 2 AM (2024)^[22]
• What Comes After Love (2024)^[23]
• Family Matters (2024)
• Newtopia (2025)
• Confidence Queen (2025)^[24]

Unscripted

• Saturday Night Live Korea (2021; moved from tvN)^[25]
• Chain Reaction (2022)
• Office Romance (2022)
• Elite League (2023–2024; produced by MBN)^[26]
• Shooting Star (2024)

Notes

1. all 10 South Korea matches, plus selected matches
2. Finals tournament only