DLF (seed company)

DLF Seeds A/S (formerly DLF-TRIFOLIUM A/S) is a global seed company dealing in forage, amenity seeds, sugar, beet seed, ware potatoes, and other crops. The company's headquarters is located in Roskilde, Denmark. DLF is the global market leader and provides grass and clover seeds to over 100 countries.^[1] DLF operates within four different business areas. DLF is the market leader in forage and turf seed with an estimated share of approximately 50% in Europe and 30% on a global scale.^[2] DLF provides grass seeds for major sporting events worldwide, including the UEFA Champions League,^{[3][circular reference]} UEFA Europa League,^{[4][circular reference]} the FIFA Football World Cup^{[5][circular reference]} for both men and women, The Olympic Games,^{[6][circular reference]} The Premier League^{[7][circular reference]} and the list goes on.

DLF Seeds

Company type	Private limited company
Industry	Seed business
Founded	1988 (1988) (DLF AmbA founded in 1906)
Headquarters	Ny Østergade 9, Roskilde. Denmark, Roskilde, Denmark
Number of locations	The Netherlands, United Kingdom, Ireland, France, Sweden, Germany, Poland, Czech Republic, Italy, Turkey, Russia, China, Canada, USA, Uruguay, Argentina, Brazil, Paraguay, South Africa, Australia and New Zealand.
Area served	100 Countries
Key people	Søren Halbye (CEO) Christian Høegh-Andersen (Chairman)
Revenue	DKK 7,437m (2019/20)
Number of employees	1,983 (2019/20)
Website	www.dlf.com

Business areas

These four business areas, each of which have independent and different business dynamics, are run individually as their product portfolios, customer segments and supply chains all have individual characteristics.

• Forage and turf seeds including forage & turf grasses, forage brassicas, clovers and alfalfa, herbs and cover crops.
• Sugar and fodder beet seeds - organized in MariboHilleshög.^[8]
• Vegetable seeds, propagation and seed processing organized in Jensen Seeds.^[9]
• Potatoes - organized in Danespo.^[10]

The company produces approximately 300 different varieties that are components in several grass seed mixtures and brands.^{[citation needed]}

Its corporate brands are ForageMax, Masterline, Turfline, Johnsons Lawn Seed and Johnsons Sports Seed.

Ownership

The company is owned by 2,800 Danish grass seed growers through DLF AmbA, and employs more than 2000 people in over 20 countries. DLF supplies clover and grass seeds for more than 100 countries for purposes ranging from forage grasses for agriculture to turf grasses for both the professional and private markets.^[1]

Companies

The company is vertically integrated in research, production, and sales. DLF's headquarters is in Roskilde, Denmark and is also present in The Netherlands, United Kingdom, Ireland, France, Sweden, Germany, Poland, Czech Republic, Italy, Turkey, Russia, China, Canada, USA, Uruguay, Argentina, Brazil, Paraguay, South Africa, Australia, and New Zealand.^[11]