Dencio's

Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.

Dencio's Bar and Grill

Company type	Wholly owned subsidiary
Industry	Restaurants
Founded	1991; 34 years ago (1991) in Quezon City, Philippines
Founders	Dennis Nakpil Dennis Mariano Jr.
Headquarters	Makati, Philippines
Number of locations	30
Key people	Martin P. Lorenzo (CEO)
Products	Philippine cuisine
Revenue	₱249 million (2007)[1]
Net income	₱60 million (2008)[2]
Parent	Max's Group Inc. (formerly Pancake House Inc.)
Website	www.dencios.com.ph

A Dencio's branch at SM City Clark, Angeles City.

Sisig served on a hot plate.

History

Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the BARRIO into the metropolis." Thus, they opened one in Quezon City in 1991.^[3] They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders.^[4]

In 2004, Dencio's was purchased by Pancake House, Inc. (now Max's Group, Inc.) for ₱160 million. To buy the chain, almost all that money (₱150 million or 93.75% of the price) had to be borrowed from banks.^[5]

Pugad Dencio's

Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this Pugad Dencio's. This form of advertisement also goes with a song which is performed by rock band Sugarfree.^[6]