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Drive time
Time when radio reaches the most listeners From Wikipedia, the free encyclopedia
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Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation.[1] Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising.[2] Drive time usually coincides with rush hour.[3][4]
 | This article needs additional citations for verification. (September 2014) |
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See also
- Prime time, a related concept in television
- Traffic message channel
References
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