Ellevest

Ellevest is a wealth management and financial planning firm primarily for women. It was cofounded by Sallie Krawcheck and Charlie Kroll in 2014,^[1] with venture capital provided in part by Melinda Gates's Pivotal Ventures, Valerie Jarrett, and Eric Schmidt.^[2] As of 2025, it manages more than one billion dollars,^[3] about 90% of whom identify as women.^[4] Ellevest provides financial planning, as well as wealth management for individuals, families, and organizations. Its gender-aware investment approach takes into account that women often have longer lifespans than men, and thus may need to save or invest more money to account for a longer retirement period. The approach also factors in that women typically hit their salary peaks earlier in life than men and typically have lower salaries due to the gender pay gap.^[3] Ellevest also allows its users to financially plan for income breaks or decreases, which can be necessary due to having children or providing elder care.^[5]

Ellevest

Founded	2014
Founder	Sallie Krawcheck Charlie Kroll
Headquarters	New York City, New York, U.S.
AUM	US$1 billion (2022)
Website	www.ellevest.com

In February 2025, Ellevest announced that Betterment (company) would acquire its automated investing accounts. As a result of the deal and shift in direction, Ellevest now exclusively serves high-net-worth clients.^[6]