Emma's Diary

Emma's Diary is a British media company and parenting club that publishes pregnancy-related content through print and digital media.^[1][2][3] The company is also known for distributing free resources for prenatal and postnatal care.^[4]

Emma's Diary

Company type	Privately owned (formerly); Subsidiary
Founded	1991 (1991)
Founder	Nick Wells
Fate	Acquired by Everyday Health Group Pregnancy & Parenting (a division of Ziff Davis) in January 2022.
Headquarters	United Kingdom
Products	Free baby care product packs, pregnancy guide
Services	Publishing pregnancy-related content (print and digital), medical information and advice, video content, parenting club, app
Parent	Everyday Health Group Pregnancy & Parenting (part of Ziff Davis)

History

Emma's Diary was founded by Nick Wells in 1991.^[5][6] The company went on to release a website^[7][8] and app^[8][9] to distribute its content digitally.

Emma's Diary publishes medical information, advice, and video content made for expecting parents. Emma's Diary's content is written according to NHS, NICE, and BFI guidelines.^[10][11]

The company also distributes free packs of baby care products at retailers such as Argos and Boots.^[1][4][12] It also provides a pregnancy guide compiled by GPs and midwives, which is distributed to GPs and midwives across the UK.^[10]