Emma's Diary

Emma's Diary is a British media company and parenting club that publishes pregnancy-related content through print and digital media.^[1][2][3] It is also known for distributing free resources for prenatal and postnatal care.^[4]

Emma's Diary

Company type	Subsidiary
Founded	1991; 34 years ago (1991)
Founder	Nick Wells
Fate	Acquired by Everyday Health Group Pregnancy & Parenting in January 2022.
Headquarters	United Kingdom
Products	Free baby care product packs, pregnancy guide
Services	Publishing pregnancy-related content (print and digital), medical information and advice, video content, parenting club, app
Owner	Everyday Health Group Pregnancy & Parenting
Parent	Ziff Davis

History

Founded by Nick Wells in 1991,^[5][6] Emma's Diary went on to release a website^[7][8] and app^[8][9] to distribute its content digitally. With content written in accordance with NHS, NICE, and BFI guidelines,^[10][11] it publishes medical information, advice, and video content made for expecting parents.

The company also distributes free packs of baby care products at retailers such as Argos and Boots.^[1][4][12] It also provides a pregnancy guide compiled by GPs and midwives, which is distributed to GPs and midwives across the UK.^[10]