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Hard Rock Live (Atlantic City, New Jersey)

Arena in Atlantic City, New Jersey From Wikipedia, the free encyclopedia

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The Mark G. Etess Arena (known as Hard Rock Live at Mark G. Etess Arena for commercial reasons)[1] is a multi-purpose arena in Atlantic City, New Jersey located at the Hard Rock Hotel & Casino Atlantic City. Originally opening in April 1990[2] as a part of the Trump Taj Mahal, the arena seats over 5,000 for music and sporting events.[3]

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Namesake

Mark Grossinger Etess (1958-1989) was the grandson of Grossinger's Catskill Resort Hotel official Jennie Grossinger who later became an executive at Golden Nugget Hotel & Casinos as the vice president for marketing for their Atlantic City casino. He left Golden Nugget for The Trump Organization as the president and chief operating officer for Trump Sports and Entertainment including Trump Plaza and later Trump Taj Mahal. At the time, Mark Etess had put Trump in the boxing world as the Trump Organisation hosted notable Mike Tyson championship bouts against Tyrell Biggs, Larry Holmes, Michael Spinks, and Carl Williams.[4]

On October 10, 1989, Etess, along with Stephen Hyde and Jonathan Benanav, two other officials at Trump properties in Atlantic City, attended a media conference at Plaza Hotel in New York City for the Héctor Camacho, Sr. vs Vinny Pazienza boxing contest scheduled on February 3, 1990 at the Atlantic City Convention Center for Camacho's WBO Junior Welterweight Championship. The event was promoted by Main Events Boxing, with Trump being the host for the event. After the media event, the trio of Trump executives boarded a Paramount Aviation Agusta A109 helicopter to return to Atlantic City. The helicopter suffered a mechanical failure from metal fatigue of the blades, leading into a crash killing the three executives.

The Trump Taj Mahal arena was named in Etess' memory.[5]

Venue

Despite the Indian theme of the Trump Taj Mahal, the Etess Arena was designed with a contemporary feel, based upon the club scene in England.[6]

The venue's first concert performance was by Elton John on May 18, 1990. Donald Trump was originally in negotiations to have Madonna open the venue during her Blond Ambition World Tour (1990), but plans fell through.[7] Her first concert in Atlantic City came 16 years later during her Confessions Tour, which was held at the Boardwalk Hall.

As part of the hotel/casino complex's sale to the Seminole Tribe of Florida, who rebuilt it as the Hard Rock Hotel & Casino Atlantic City, the venue reopened as Hard Rock Live on June 29, 2018.[8] Boxing and mixed martial arts matches are also held in the arena.[9]

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Noted performers

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References

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