FRAM (brand)

FRAM is an American brand of automotive replacement parts offering oil filters, air filters, fuel filters, and similar products.

FRAM

Industry	Automotive
Founded	1932
Headquarters	Cleveland, Ohio , U.S.
Parent	First Brands Group, LLC
Website	https://www.fram.com/

As of 1936, FRAM produces original equipment for automotive manufacturers.^[1]

History

FRAM was founded by T. Edward Aldham and Frederick Franklin in 1932, to develop a replaceable oil filtering element. The company's name is a blend of Franklin and Aldham. FRAM incorporated in 1934, averaging a production of 10 filters per day. In 1936, FRAM began its partnership with automotive manufacturers, becoming original equipment on the 1936 Studebaker. In 1945, FRAM received the Army-Navy "E" Award becoming the exclusive manufacturer for filter development. FRAM opened the industry's largest filtration engineering and research facility in 1973.^[1]

Advertising

FRAM introduced its first slogan, "The Dipstick Tells the Story" in 1942. FRAM introduced its iconic slogan, "You can pay me now, or pay me later" in 1971.^[1]