Firefly Car Rental

Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group.^[1]

Firefly Car Rental

Company type	Subsidiary
Industry	Car rental
Founded	2013; 12 years ago (2013)
Headquarters	Estero, Florida , United States
Area served	Europe, United States, Mexico, Australia, New Zealand
Parent	Hertz Global Holdings
Website	fireflycarrental.com

It first opened in March 2013 with branches in Europe, with American branches following in September 2013.^[2] In August 2014 Firefly opened its first location in the Middle-East serving Dubai Airport in the UAE^[3] and in September 2014 opened its first locations in Australia. As of January 2015 it has over 100 locations in 13 countries.