Forlagið

Forlagið (Icelandic pronunciation: [ˈfɔrˌlaijɪð], meaning "The Publishing House") is the largest publishing house in Iceland.^[1][2] It publishes around 150 titles a year^[3] under five different imprints: JPV, Mál og menning, Vaka-Helgafell [is], Iðunn [is], and Ókeibækur.^[4] It is also publishes maps.^[1]

The company was created in 2007 when Mál og menning bought the publishing arm of Edda [is] and merged with JPV.^[1] In 2008 it merged with Vegamót.^[5] Mál og menning is a controlling shareholder of Forlagið.^[1] At the time of its creation, it was ten times larger than the second largest Icelandic publishing house.^[6] In 2017, it had a 50% share of the general publishing market in Iceland,^[7] and was four times larger than the second largest, Bjartur-Veröld.^[7]

Annual net profits are around 50 million ISK (410,000 USD in 2016).^[1]

In 2020, the Swedish audiobook service Storytel bought 70% of the company.^[8]