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Gü
Dessert manufacturing company From Wikipedia, the free encyclopedia
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Gu Indulgent Foods Limited,[1] trading as Gü (/ɡuː/[2]), is a dessert manufacturing company, whose products are sold in the United Kingdom, Austria, Germany, the Netherlands, France, Ireland, Australia, New Zealand, Italy and the United States.[3] The product is made in the UK and was created by James Averdieck.[4]
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Overview
Launch
Gü launched in 2003 with three products: two chocolate mousses and a chocolate soufflé in glass ramekins,[5] developed through a joint venture with a patisserie company in London. The venture had a seed capital of £65,000.[6]
Gü diversified into fruity puddings with a new brand called Frü in 2005, but merged this with the Gü brand in May 2010.[7] In 2007 Gü launched 24 new products.[8]
In 2010, Averdieck collected approximately £9 million after selling Gü to Noble Foods for £32.5 million.[6]
Sale to Exponent
In June 2021, Gü was sold to private equity firm Exponent for an undisclosed sum.[9][10]
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Products
The company's products include ramekin, sharing puds,[11] mini puds and mousses. Various styles are produced, including cheesecakes, puddings and tortes, in various flavours.
Awards
Gü received a Design Week Award.[12]
See also
References
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