Guillermo Martínez (footballer)

In this Spanish name, the first or paternal surname is Martínez and the second or maternal family name is Ayala.

Guillermo Martínez Ayala (born 15 March 1995), commonly known as "Memote",^[1] is a Mexican professional footballer who plays as a forward for Liga MX club UNAM and the Mexico national team.^[2]

Guillermo Martínez

Martínez with UNAM in 2025
Personal information
Full name	Guillermo Martínez Ayala
Date of birth	(1995-03-15) 15 March 1995 (age 30)
Place of birth	Celaya, Guanajuato, Mexico
Height	1.91 m (6 ft 3 in)
Position(s)	Forward
Team information
Current team	UNAM
Number	9
Youth career
2011–2016 0000	Pachuca
Senior career*
Years	Team	Apps	(Gls)
2013–2019	Pachuca	8	(0)
2016	→ BUAP (loan)	15	(3)
2016	→ Coras (loan)	17	(8)
2017	→ Guadalajara (loan)	3	(0)
2017–2019	→ Zacatecas (loan)	60	(29)
2019–2020	Cafetaleros	19	(5)
2020	Celaya	16	(7)
2021–2023	Puebla	89	(23)
2024–	UNAM	52	(18)
International career‡
2015	Mexico U20	10	(4)
2023–	Mexico	8	(2)
* Club domestic league appearances and goals as of 17 March 2025 ‡ National team caps and goals as of 15 November 2024

International career

Martínez made his debut for the senior national team on 16 December 2023, in a friendly match against Colombia and scored a goal in a 2–3 defeat.^[3]

Career statistics

International

As of match played 15 November 2024^[4]

Appearances and goals by national team and year

National team	Year	Apps	Goals
Mexico	2023	1	1
	2024	7	1
Total		8	2

International goals

Scores and results list Mexico's goal tally first.

No.	Date	Venue	Opponent	Score	Result	Competition
1.	16 December 2023	Los Angeles Memorial Coliseum, Los Angeles, United States	Colombia	2–0	2–3	Friendly
2.	8 June 2024	Kyle Field, College Station, United States	Brazil	2–2	2–3	Friendly

Honours

Guadalajara

• Liga MX: Clausura 2017^[5]
• Copa MX: Clausura 2017^[6]

Mexico U20

• CONCACAF U-20 Championship: 2015

Mexico

• CONCACAF Nations League: 2024–25^[7]

Individual

• Ascenso MX Golden Boot: Clausura 2018
• Liga de Expansión MX Golden Boot: Guardianes 2020 (Shared)
• Liga MX All-Star: 2024^[8]
• Liga MX Goalscorer of the Season: 2023–24^[9]