Elastoplast

Elastoplast is a brand of adhesive bandages (also called sticking plasters) and medical dressing made by Beiersdorf.^[1]

Elastoplast logo

Elastoplast Bandage

Background

In 1928 Smith & Nephew of the UK acquired the licence to market and produce the Elastoplast range of bandages. Beiersdorf bought the brand in 2000.

In some countries in Europe Hansaplast, a brand name started by Beiersdorf in 1922, is used instead.^[2] A third trademark, named Curitas, is used in parts of Latin America.

Nick Kochan wrote about Elastoplast in his book The World's Greatest Brands (1996); noting that "the early success of the brand was due to its high-stretch fabric material coupled with an effective adhesive"; and that it has as strong position in worldwide markets, particularly in the UK.^[3]

In the 1970s Elastoplast marketed its Airstrip product as "the fresh air plaster". The plasters were sold in small flat tin.^[4]

On 4 July 2005 Elastoplast launched a £1.1 million advertising campaign which introduced brand heroes called "the Plastermen", which had helped advertise the newly launched SilverHealing plasters.^[5]

See also

• Band-Aid
• Henry P. Kendall
• Nexcare