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Helyett (cycling team)

Cycling team From Wikipedia, the free encyclopedia

Helyett (cycling team)
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Helyett was a French professional cycling team that existed from 1932 to 1961.[1]

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History

In 1919, the Picard brothers founded the a company making cycle parts in Sully-sur-Loire, with a second factory in Orleans. They called this company "Helyett", after the operette "Miss Helyett. Soon, they also made bicycles. In 1932, they started to sponsor a cycling team.[2]

Helyett sponsored Jacques Anquetil for most of his career, including three of his five victories in the Tour de France.[3]

In 1962, cycling sponsors joint forces with extrasportive sponsors to save costs; Helyett joined ACBB and Saint-Raphael to form a new team.[4] Jacques Anquetil won the 1962 Tour de France for this team. This would be the final year that Helyett sponsored a cycling team.[5] Later in 1962, the factory in Orleans was sold, and in 1966 Helyett merged with Gitane.[2]

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References

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