Hits (magazine)

Hits (stylized as HITS) is an American based music industry trade publication. Founded by Lenny Beer and Dennis Lavinthal, who had previously worked in an independent promotion, it was launched as a print magazine in August 1986.^[1] By 1997, it had become the most successful tip sheet in the music world.^[2]

Hits

Categories	Music industry trade magazine
Founder	Lenny Beer Dennis Lavinthal
First issue	August 4, 1986; 38 years ago (1986-08-04)
Country	United States
Based in	Hollywood, Los Angeles
Language	English
Website	hitsdailydouble.com
OCLC	15994494

An online version of the magazine, Hits Daily Double, premiered in May 2000. Both on and offline, the magazine's content includes proprietary weekly sales and airplay data, a section on breaking artists ("Vibe-Raters"), interviews with music industry leaders, a weekly cartoon, music and music industry news, and charts provided by Shazam, Vevo, and Mediabase. The "Rumor Mill" column, described as "music industry news and innuendo," has been widely read within the music business since the magazine's launch.^[3][4][5]