Home Hardware (Australia)

This article is about the Australian chain. For the unaffiliated Canadian chain, see Home Hardware.

Home Hardware^[1] (previously known as Home Timber & Hardware) is an Australian retail hardware chain. It is Australia's third-biggest hardware chain after Bunnings and Mitre 10, the latter of which is its parent company.

Home Hardware

Industry	Home improvement/Hardware
Founded	1993; 32 years ago (1993)
Headquarters	Heatherton, Victoria , Australia
Number of locations	189 stores
Area served	Australia
Key people	Annette Welsh, CEO
Parent	Mitre 10
Website	www.homehardware.com.au

Home Hardware store on Antares Street in Southern Cross

Stores are independently owned and operated and Home has 189 stores across Australia.^[2]

History

The brand was launched in 1993 by manufacturing and wholesaler John Danks & Son following the merger of the Homestead and Homesaver brands while in South Australia, they also absorbed a few Lloyds & Banner stores. This began a long companionship with fellow Danks chain, Thrifty-Link Hardware (the companionship now known as the Independent Hardware Group). Danks was acquired by a joint venture of Woolworths Group and Lowe's in 2009.^[3]

In 2016, Home Hardware and Thrifty-Link Hardware were sold to Metcash in a $165 million deal as part of Woolworths Group's decision to drop out of the hardware industry.^[4]

Operations

Home is known for its distinctive advertisements with two animated dog mascots: Rusty (voiced by Vic Plume) and Sandy (voiced by Greg Fleet), often making fun of or pointing out perceived flaws of another unnamed hardware store — usually implied to be Bunnings. Home nicknames its catalogues "dogalogues", in reference to Rusty and Sandy.

Home Hardware sells paint, general hardware, power tools and garden products to the DIY market.