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Hoorae Media
American media production company From Wikipedia, the free encyclopedia
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Hoorae Media (pronounced "hooray"),[1] also known simply as Hoorae, is an American independent media production company founded in Issa Rae in September 2020. Formerly known as Issa Rae Productions, the company launched as an umbrella brand to unify Rae’s various film, television, and digital ventures. Hoorae has produced Insecure, A Black Lady Sketch Show, and Rap Sh!t, in collaboration with HBO. Upcoming projects include the television adaptation of Brit Bennett novel The Vanishing Half and the film Sinkhole, co-produced with Monkeypaw Productions and Universal Pictures.[2]
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History
Founded in September 2020, Hoorae was created to consolidate Issa Rae multiple media ventures under one banner..[2] The company includes film and television divisions, Raedio (an audio content platform launched in 2019), ColorCreative (a management agency), and a range of digital brands.[3][2] In March 2021 Rae signed a five-year, $40 million deal granting exclusive television rights to HBO, HBO Max, and Warner Bros., along with a first-look agreement for film projects across WarnerMedia brands for any film projects.[1]
Sara Rastogi was promoted to Senior Vice President, with Issa Rae serving as CEO and Montrel McKay as President of Hoorae Film and TV.[2] Originally known as Issa Rae Productions, the company opened its first office in Inglewood, California in 2019.[4] As of March 2021, Hoorae employed 23 staff members.[1]
In 2024, Hoorae partnered with Velvet Hammer Media to produce a slate of television series, led by Jennifer O’Connell and Rebecca Quinn, who previously co-produced Sweet Life: Los Angeles and Project Greenlight: A New Generation.[5]
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Filmography
Television
Film
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References
External links
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