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IGA Supermarkets
Australian supermarket chain owned by Metcash From Wikipedia, the free encyclopedia
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Independent Grocers of Australia[1][2] is an Australian chain of supermarkets. The IGA brand is owned by Australian conglomerate Metcash under their Food & Grocery division, but individual IGA stores are owned and operated independently.[3] Its main competitors are Aldi, Coles and Woolworths. IGA is the fourth largest supermarket chain in Australia, following Aldi overtaking Metcash in supermarket revenue.
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History
The IGA brand was introduced to Australia by Davids Holdings in 1988 when 10 stores became members of IGA. In 2019, it was reported that IGA had 7% of the grocery market in Australia.[4] As of January 2020, there are over 1,400 IGA stores in Australia.[5]
IGA stores are typically located in suburbs that are too small, remote or do not have existing larger stores.[6] Some stores offer a larger selection of curated or artisan products, than the bigger chains.[7]
In 2018, IGA began a rebrand that repositioned the chain as a uniquely local option, scrapping the white colour and corrugated metal for dark grey, signwriting typography and handcrafted style icons.[8] As part of the rebrand their slogan "How the locals like it" was changed to "Where the locals matter".
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Store formats
There are a wide variety of stores under the IGA banner, from small convenience stores, mid sized supermarkets, large full service supermarkets and liquor stores.
- IGA Fine Food Market
- IGA Local Grocer
- IGA X-press
- Supa IGA
- Supa Valu
- Foodland IGA
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Private label brands
IGA offers two Metcash store brand lines. These brands are available at IGA and other Metcash supplied independent supermarkets.
Black & Gold
A generic food and product brand
Community Co.
Higher quality products which links through with the IGA Community Chest program.
See also
References
External links
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