IF Magazine

This article is about the Australian screen-professionals magazine. For the American science-fiction magazine, see If (magazine).

IF Magazine, also known as Inside Film, IF: Australia's Filmmaker Magazine, and IF: The Magazine for Independent Filmmakers, is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand.

IF Magazine

Editor	Jackie Keast
Categories	Australian film and television trade magazine
Frequency	Bi-monthly
Circulation	13,000
Publisher	Mark Kuban
Founded	1997
Company	The Intermedia Group
Country	Australia
Based in	Sydney
Language	English
Website	if.com.au

History

The magazine was founded in 1997^[1] by Stephen Jenner and David Barda, in Sydney.^[2]

In April 2012 the 150th issue was published.^[3] In June 2021, the 200th issue was published.^[4]

Its former and long names include Inside Film, IF: Australia's Filmmaker Magazine, IF: The Magazine for Independent Filmmakers,^[5] and IF Magazine: For Screen Content Professionals.^[4]

Description

IF Magazine is a bi-monthly print magazine^[1] as well as a website, if.com.au,^[6] serving as a trade publication for screen-content professionals in Australia and New Zealand.^[7][8]

The magazine's content includes original research in specially-commissioned articles^[1][9] that are unique. It covers Australian film and television, distribution, exhibition, digital media, marketing, finance, as well as detailed reporting on the Australian film industry.^[1]

The magazine is available online by subscription on Informit from Issue 41 (February 2002).^[10]

Governance and people

Inside Film is owned by The Intermedia Group.^[6][10]

As of 2021^[update] Jackie Keast is editor,^[11] while Don Groves has been senior journalist since 2013. Groves formerly worked with Variety in Sydney and London, and has contributed regularly to Deadline Hollywood and SBS Film.^[12]

Recognition

In 2000, the magazine was the co-winner of the AACTA Byron Kennedy Award, along with Popcorn Taxi film festival.^[2][13]

IF Awards

Main article: IF Awards

IF Magazine ran the IF Awards^[13] from 1999 until 2011, with various sponsors acquiring naming rights over the years.^[14] The awards were determined by a national audience poll, which differentiated it from the Australian AACTA Awards, which are judged by industry professionals.^[14] In 2012 it was announced that they would be put "on hold", owing to changing economic circumstances and competition with the AACTA Awards, which had moved to Sydney in 2011.^[15][14]