It's Now or Never (game show)

It's Now or Never is a British game show, hosted by Phillip Schofield that aired on ITV, for a period of two episodes.

It's Now or Never
Presented by	Phillip Schofield
Country of origin	United Kingdom
Original language	English
No. of series	1
No. of episodes	2
Original release
Network	ITV
Release	26 July (2006-07-26) – 30 December 2006 (2006-12-30)

Episodes

The first episode was broadcast on 22 July 2006, and was notable for featuring a live marriage proposal. The second episode was eventually broadcast on 30 December 2006, which focused on a woman called Louise Holliday, desperate to prove to her closest friend, who has been fighting a serious illness – how much she cares about her.

Cancellation

The series was cancelled after airing only one episode, as a result of poor ratings – 1.7 million saw the programme in its Saturday night prime time slot.

With low ratings, ITV decided to replace the following week's episode, 29 July 2006, with a repeat of outtakes show It'll Be Alright on the Night.

See also

• List of television series canceled after one episode

External links

• It's Now or Never at IMDb
• BBC article on the shows cancellation
• Article on the programme from The Stage