Ora Ito

Ora Ito (born 1977 in Marseille, France) is a French designer. 'Ora-Ïto' is the brand name of his work^[1] and includes designs for watchmaker Swatch, appliance manufacturer Gorenje, brewer Heineken^[2] and tobacconist/fragrance chemist Davidoff.

The underlying philosophy behind his design work is Simplexity,^[3] and his design language can be described as minimal with organic techno-futuristic elements^{[clarification needed]}.