KOAS

KOAS (105.7 FM, 105.7 Maxima) is a radio station broadcasting a bilingual adult contemporary format. Licensed to Dolan Springs, Arizona, United States, the station serves the Laughlin/Las Vegas/Dolan Springs area. The station is currently owned by Beasley Broadcast Group, Inc. through licensee Beasley Media Group, LLC. The station's studios are located in the unincorporated Clark County area of Spring Valley while its transmitter is in Dolan Springs.

KOAS

Dolan Springs, Arizona
Broadcast area	Laughlin, Nevada Bullhead City, Arizona Las Vegas Valley
Frequency	105.7 MHz (HD Radio)
Branding	105.7 Maxima
Programming
Format	Bilingual adult contemporary
Affiliations	Compass Media Networks
Ownership
Owner	Beasley Broadcast Group, Inc. (Beasley Media Group Licenses, LLC)
Sister stations	KCYE, KKLZ, KVGS, KXTE
History
First air date	August 1, 1984 (as KCRR)
Former call signs	KCRR (1984–1987) KFLG (1987–2000) KBYE (2000–2001)
Call sign meaning	"Oasis" (former branding)
Technical information[1]
Licensing authority	FCC
Facility ID	25692
Class	C
ERP	100,000 watts (horizontal, no vertical ERP) 2,500 watts (booster)
HAAT	542.8 meters (1,781 ft)
Transmitter coordinates	35°50′11.00″N 114°19′8.00″W
Repeaters	105.7 KOAS-FM1 (Henderson, Nevada)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	1057maxima.com

Translators

• KOAS operates an FM booster transmitter on 105.7 MHz in Henderson, Nevada. The booster, known as KOAS-FM1,^[2] transmits with 2,500 watts of ERP. It provides the Las Vegas area with a stronger signal than the main transmitter located in Dolan Springs.
• K288FS, a translator of KOAS, serves nearby Pahrump, Nevada with a two hundred fifty-watt signal on 105.5 MHz.^[3] K288FS is currently silent and has never been on the air.

History

The station's license began on August 1, 1984, under the call sign KCRR, which later changed to KFLG in November 1987, and KBYE in December 2000. Following these initial shifts, the station settled into the Smooth Jazz format, branding itself as "The Oasis" and adopting the KOAS call letters on August 14, 2001. ^[4][5] This format lasted until December 26, 2009, when the station shifted to Rhythmic Adult Contemporary, eventually evolving into Rhythmic Oldies branded as "Old School 105.7" in 2013, a move that was credited with improving ratings.^[6] In June 2019, KOAS relaunched as Urban Adult Contemporary "Jammin' 105.7," focusing on R&B and classic hip-hop and adding The Steve Harvey Morning Show to its lineup.^[7] The station's most recent change occurred on April 1, 2025, when it flipped to a Bilingual Adult Contemporary format, now branded as "105.7 Maxima," using the tagline "Para Nosotros" ("It's for Us") and featuring a blend of English and Spanish-language pop hits.^[8]

Gallery

• 
  Picture of KOAS-FM1 and KVGS-FM1 transmitting antenna atop The Stratosphere, March 2010.
• 
  KOAS-FM1 coverage in comparison of the main KOAS(FM) transmitter.