Karsandas Pay & Use

Karsandas Pay & Use is a 2017 Indian Gujarati-language romantic comedy film written and directed by Krishnadev Yagnik and produced by Nilay Chotai and Vaishal Shah.^[2] The film stars Mayur Chauhan, Deeksha Joshi and Hemang Shah in lead roles and was released on 19 May 2017.^[3]

Karsandas Pay & Use
Directed by	Krishnadev Yagnik
Written by	Krishnadev Yagnik
Produced by	Nilay Chotai Vaishal Shah
Starring	Mayur Chauhan Deeksha Joshi Hemang Shah
Cinematography	Bibhu Das
Edited by	Nirav Panchal
Music by	Amar Mohile
Production companies	Belvedere Films Ananta Production
Distributed by	Rupam Entertainment
Release date	19 May 2017 (2017-05-19)
Running time	150 minutes
Country	India
Language	Gujarati
Budget	est. ₹1.5 crore (US$180,000)
Box office	₹8 crore (US$950,000)[1]

Plot

The protagonist of the film is Tilok, who runs and administers a pay and use a toilet with his younger brother Sundar. Tilok and Jaya happen to develop a love at first sight equation. Jaya (Deeksha Joshi) is the eldest daughter of Chinubha and Amba among their six children. Chinubha is an auto-rickshaw driver. Slowly and gradually Tilok and Jaya's romantic equation builds up and both of them discover without even saying, that how deep affection both of them have for each other. Jaya's father discovered their love and is reluctant to accept the relationship. He has an altercation with Tilok over this, and the whole society bashes up Tilok. Tilok then challenges Jaya's father and promises to prove his importance in the society within a month.

Cast

• Mayur Chauhan as Tilok^[4]
• Deeksha Joshi as Jaya^[4]
• Hemang Shah as Sundar^[4]
• Jay Bhatt as Kaalubha

Production

The film was shot in various locations in Ahmedabad and Vadodara.

Release

The film was released on 19 May 2017 in 144 theatres of Gujarat and Mumbai. The film was later released in Australia.

Soundtrack

Karsandas Pay & Use
Soundtrack album by Kedar & Bhargav
Released	5 May 2017 (2017-05-05)[5]
Genre	Feature film soundtrack
Language	Gujarati
Label	Sangeet Music

The soundtrack of Karsandas Pay & Use consists of 3 songs composed by Kedar and Bhargav, the lyrics of which have been written by Bhargav Purohit.^[6]

Tracklist

No.	Title	Singer(s)	Length
1.	"Aai Jyo"	Nakash Aziz	03:57
2.	"Mane Kahi De"	Jigardan Gadhavi & Vrattini Purohi	04:14
3.	"Tane Love Karu"	Pravin Luni	02:22
Total length:			10:33

Reception

Box office

The film grossed ₹4 crore and net earning was ₹2.23 crores in the first week.^[7] It rose to ₹2.48 crore the next day.^[8] It earned $14,579 from release in Australia.^[9] The film grossed over ₹8 crore in total.^[1][10]

Critical response

Abhimanyu Mishra of The Times of India rated it four out of five and praised its story and direction.^[4] Jayesh Adhyaru of DeshGujarat rated it 3/5 and noted "in spite of clichéd star-crossed love story, superb performances and an amazing eye for detailing entertain us."^[11]