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Kraš
Food company based in Croatia From Wikipedia, the free encyclopedia
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Kraš (Croatian pronunciation: [krâʃ]) is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.[4]
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History
The company traces its origins from two factories from the early 20th century: "Union", founded in 1911, by Yugoslavian Jews, including Slavaljub Deutsch, the oldest surviving chocolate manufacturer in southeastern Europe; and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. Deutsch was subsequently murdered in Auschwitz and his property seized. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honor of Josip Kraš, a union leader and prominent Croatian communist who was killed in World War II.[citation needed] To date, no restitutions have been made to Deutsch's surviving descendants.
The company was in social ownership during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two-thirds of its market.[5]
In 1997, Kraš received ISO 9001 certification.[6][7]
In 2011, Kraš acquired the Osijek confectionary company Karolina, formed in 1891 and known as Sloboda between 1947 and 2003. It was integrated into the Kraš group in 2021.[8]
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