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Kulula.com
Defunct low-cost airline of South Africa (2001–2022) From Wikipedia, the free encyclopedia
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Kulula.com (stylized as kulula.com) and commonly referred to as Kulula was a South African low-cost airline, operating on major domestic routes from O. R. Tambo International Airport and Lanseria International Airport, both serving the city of Johannesburg.[1] The airline's headquarters were located at Bonaero Park, Kempton Park, Ekurhuleni, Gauteng.[2] The name 'Kulula' comes from the Nguni languages of Zulu and Xhosa, meaning It's easy.[a] Kulula suspended operations on 1 June 2022 pending securing of additional funding.[3][4] The company was placed into liquidation on 9 June 2022.[5]
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History
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Kulula.com was established in July 2001 and commenced operations as South Africa's first 'no-frills' carrier in August of that year. The stated aim was to position kulula.com as more than just an airline brand, but to include booking, paying and making 'the complete travel experience' affordable.[6]
In 2010, Kulula.com was forced by FIFA to stop a campaign describing itself as the "Unofficial National Carrier of the You-Know-What",[7][8] which took place "Not next year, not last year, but somewhere in between",[9] obviously referring to the 2010 FIFA World Cup which took place in South Africa at that time. Another advert announced "affordable flights [to] everybody except Sepp Blatter" (the FIFA president), who was offered a free seat "for the duration of that thing that is happening right now".[10]
In July 2012 Kulula.com announced[11] that it was operating the first of seven brand new Boeing 737-800s, with three to be in operation before the end of that year, and the remaining four to be delivered in 2015 and 2016.
Kulula.com and parent company Comair suspended operations towards the end of March 2020 due to financial constraints caused by the COVID-19 pandemic. The airline resumed operations in September 2021.[12] On 1 June 2022, Kulula.com suspended all flights and entered business rescue[13][4][3] Kulula.com was accused of using a sale a day before to raise cash before stopping flights.[14][15] Since suspension, only people who booked through Discovery Vitality were given the opportunity to obtain a refund.[16] On 9 June 2022 the business rescue practitioners announced that there was no reasonable prospect of rescue of either Kulula or Comair and that the companies be placed into liquidation.[5]
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Corporate affairs
Ownership
Kulula.com was a wholly owned subsidiary of Comair Ltd,[6] which also operated flights as a franchisee of British Airways. Kulula.com, the British Airways franchise Southern Africa and Comair Ltd suspended operations in July 2020 due to financial issues caused by the COVID-19 pandemic.
Business trends
Financial and operational results for Kulula.com are not separately disclosed, but are fully incorporated within the annual results for Comair (for years ending 30 June).[citation needed]
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Destinations
As of March 2019, Kulula served the following destinations:[17]
Codeshare agreements
Kulula held codeshare agreements with the following airlines:
Fleet
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As of October 2018, the Kulula.com fleet consisted of the following aircraft:[citation needed]
Historical fleet
Kulula previously operated the following aircraft:
Liveries
Kulula.com became known for its distinctive, brightly coloured, and often comedic aircraft liveries.[20] One of its former aircraft, known as Flying 101, was covered with a legend describing the different parts of the aircraft.[21]
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Services
Loyalty programme
Kulula.com operated the Avios frequent-flyer programme, which was created from the merger of the Air Miles, BA Miles and Iberia Plus Points schemes on 16 November 2011. A restructure in 2015 meant that all of IAG's affiliated loyalty programmes which use Avios, including Avios Travel Reward Programme, Iberia Plus and British Airways Executive Club were transferred to Avios Group, an IAG subsidiary.[22][23]
Inflight services
Kulula.com offered food and drinks as a buy-on-board programme.[24] The airline's in-flight magazine, khuluma, had a readership base of 200,000 per month.
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See also
- Mango, another defunct South African low-cost airline.
Notes
- This "word" is made of the general verbal present particle ku- and the root lula: easy or light (both easy and not heavy).
References
External links
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