Downy

Downy, also known as Lenor in Europe, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.

Downy

Owner	Procter & Gamble
Country	United States
Introduced	1960; 65 years ago (1960)
Related brands	Lenor (Europe, Russia, Taiwan, Japan and Hong Kong)
Markets	Worldwide
Website	www.downy.com

Brand history

Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007^[1] but was subsequently discontinued.^[2] Scent beads under the brand Downy have been sold in China since December 2017.^[3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002.^[4]

Awards

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.^[5]

Advertising

Amy Sedaris and Tituss Burgess were hired to promote the Downy/Lenor Unstoppables In-Wash Scent Boosters range in both the US and the UK.^[when?] The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.^{[as of?]}

See also

• Down feather
• Downey