Rakuten Advertising

Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet.^[1][2] In 2005, Rakuten acquired LinkShare for US$425 million in cash,^[3] making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal. Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.^[4]

Rakuten Advertising

Company type	Private
Industry	Internet marketing
Founded	New York, New York (1996)
Headquarters	New York, New York
Key people	Yaz Iida, (President, CEO)
Products	Affiliate marketing
Website	www.rakutenadvertising.com