Love Radio

This article is about the Philippine FM radio network. For its flagship radio station, see DZMB.

Love Radio is a broadcast FM radio network in the Philippines owned by MBC Media Group. Its headquarters are located at Cultural Center of the Philippine Complex, Pasay, Manila. The network's original format is easy-listening from 1975 until 2000 when Love Radio shifted to Contemporary MOR or more popularly known as the masa format.^[1]

Love Radio

Type	Broadcast radio network
Country	Philippines
Headquarters	MBC Building, Star City Complex, Pasay
Programming
Format	Contemporary MOR, OPM
Affiliations	Broadcast licensees within the MBC Media Group: Cebu Broadcasting Company Pacific Broadcasting System Philippine Broadcasting Corporation
Ownership
Owner	MBC Media Group
History
Founded	February 14, 1975 (1975-02-14)
Coverage
Availability	Nationwide
Links
Webcast	loveradio.com.ph/radio
Website	loveradio.com.ph

Its flagship station is DZMB in Metro Manila (licensed to Cebu Broadcasting Company), which has been rated as #1 in the FM radio ratings for 16 years (from 2002 to 2017), according to the KBP's Radio Research Council Surveys^[2][3] and AC Nielsen Car Survey.

History

Love Radio was previously known by its call letters DZMB (previously broadcasting under call letters KZMB until 1948) when it began broadcasts on the FM band in 1975 from its first broadcast days on the AM band. Back then, it played mainstream pop, later relegating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers. In the 1980s, Manuelito F. Luzon, then station manager of DZMB, conceptualized the station's branding identity.^[4][5][6]

In the 2000s, Love Radio was reformatted to a contemporary masa, a format that was trending on the landscape of FM radio in the country which was started by rival stations since the dawn of the new millennium.^[7]

Love Radio stations

Main article: List of MBC Media Group stations § Love Radio

See also

• MBC Media Group