Delhaize Serbia

Delhaize Serbia (full legal name: Delhaize Serbia d.o.o. Beograd) or Delhaize Maxi, is a Serbian retail company owned by Ahold Delhaize, with headquarters in Belgrade. Founded in 2000, the chain has around 482 stores in Serbia.^[4] As of 2016, it has 20.60% market share in Serbia.^[5]

Delhaize Serbia

Official logo
Company type	d.o.o.
Industry	Retail
Predecessor	Delta Maxi Group
Founded	30 July 2004; 21 years ago (2004-07-30) (Current form) 2000; 25 years ago (2000) (Founded)
Headquarters	Jurija Gagarina 14, Belgrade , Serbia
Number of locations	482 stores (June 2022)[1]
Area served	Serbia
Key people	Gorica Jovović (Director)
Products	Supermarket
Brands	Maxi, Mega Maxi, Shop&Go
Services	Discount stores, hypermarket, supercenter, supermarket, superstore, other specialty
Revenue	€1.368 billion (2023)[2]
Operating income	€91.6 million (2023)[2]
Net income	€66.12 million (2023)[2]
Total assets	€415.67 million (2023)[2]
Total equity	€327.51 million (2023)[2]
Owner	Lion Retail Holdings (100%)
Number of employees	12,399 (2023)
Parent	Ahold Delhaize
Subsidiaries	TP Srbija d.o.o.
Website	karijera.delhaizeserbia.rs
Footnotes / references Business ID: 17569171 Tax ID: 103482850 [3]

History

In Serbia, Maxi became the biggest retail company by acquiring companies C-market and Pekabeta. In March 2011, Delhaize Group (now Ahold Delhaize) bought the Maxi supermarket chain from Serbian Delta Holding for a sum of 932.5 million euros.^[6]

Since 2013, Maxi and Tempo are no longer operating in Montenegro and Albania.^{[citation needed]}

Since 2014, Maxi and Tempo are no longer operating in Bosnia and Herzegovina. The company "Tropic Group" from Banja Luka bought the ownership of 39 retail supermarkets (Tempo, Maxi) from "Delhaize BiH".^[7]

Allegations of price fixing

On October 10, the Commission for Protection of Competition launched an investigation against Delhaize Serbia, Mercator S, Univerexport, and DIS for violating competition in the market by entering into a restrictive agreement, specifically by agreeing on identical prices for certain products.^[8]

The Commission monitored price movements for 35 selected products from late April 2024 to September 19, 2024 in these four retail chains. The prices were found to be virtually identical or very similar across different retailers, including during promotional periods.^[9]

Belgrade Higher Public Prosecutor’s Office formed a case on 15 October 2024 after receiving Commission’s report and issued requests to the Market Inspection Sector of the Ministry of Internal and Foreign Trade for data spanning 2016-2024 regarding pricing, supply chains, and anti-competitive behaviour.^[10]

Locations

Serbia

Maxi in Niš

Maxi is expanding quickly across Serbia, and plans to have a chain in the entire Balkan region. Some current locations are in the following cities:

Maxi supermarket: Apatin Aranđelovac Arilje Belgrade Bor Bogatić Bujanovac Čačak Gornji Milanovac Jagodina Kikinda Kovačica Kragujevac Kruševac Niš Novi Banovci Novi Pazar Novi Sad

Pančevo Paraćin Pirot Priboj Požarevac Ruma Šabac Smederevo Smederevska Palanka Sombor Sremska Mitrovica Subotica Topola Užice Velika Plana Vranje Vrbas Vršac Zaječar Zrenjanin Zlatibor

Maxi Shop&Go: Aranđelovac Barajevo Bečmen Beograd Brus Dobanovci Ivanjica Jagodina Kačarevo Kopaonik Kragujevac Kraljevo Mladenovac Mrčajevci Niš Nova Pazova Novi Banovci Novi Pazar Novi Sad Omoljica Pančevo Požega Raška Smederevo Sremska Kamenica Šabac Ugrinovci Valjevo Vranje Zrenjanin

Tempo Centar: Beograd Čačak Kragujevac (Delta Park) Kraljevo Niš Novi Sad Užice Tempo Express: Beograd Ćuprija Kragujevac Kruševac Loznica Niš Novi Sad Pančevo Požarevac Subotica Vrnjačka Banja

See also

• Supermarkets portal
• Companies portal

• List of supermarket chains in Serbia
• Ahold Delhaize
• Mega Maxi - the cash and carry/hypermarket version of Maxi