Mercedes-Benz Fashion

Mercedes-Benz Fashion Week is a series of international fashion weeks sponsored by Mercedes-Benz, a brand of Daimler AG. Designers featured during Mercedes-Benz Fashion Weeks include notable designers such as Rosenthal Tee, Mary Katrantzou and David Koma.

The fashion statement of the monokini made by Minimale Animale on the runways of Mercedes Benz Fashion Week in 2014.

Mercedes-Benz Fashion

Mercedes-Benz Fashion is a "fashion engagement programme" based in Stuttgart, Germany, a supplementary initiative of German automotive manufacturer Mercedes-Benz.

The automotive provider partners with select fashion weeks and events internationally, devises programmes to support fashion creatives and provide sponsorship.

The brand is active at approximately 80 fashion events in nearly 40 countries, including the International Festival of Fashion, Photography and Fashion Accessories in Hyères, France.^[1]

In 2009, Mercedes-Benz Fashion established the Mercedes-Benz International Designer Exchange Program, later renamed the Mercedes-Benz Fashion Talents.^[2]

Fashion Weeks

Tokyo Fashion Week was branded Mercedes-Benz Tokyo Fashion Week with Mercedes-Benz holding the title sponsorship role for 10 years until 2016 when Amazon.com replaced Mercedes-Benz as title sponsor.^[3][4]

In 2022, the Mercedes-Benz Fashion Week in Russia was cancelled due to the ongoing Russian invasion of Ukraine.^[5]

Locations

• Berlin, Germany^[6][7]
• Istanbul, Turkey^[8][9]
• Madrid, Spain
• Mexico City, Mexico^[10][11]
• Miami, Florida, U.S.^[12]
• New York City, New York, U.S. ^[13]
• Russia^[14][15][16]
• Mercedes-Benz Fashion Week Tbilisi, Tbilisi, Georgia^[17][18][19]