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Oofos
American multinational recovery footwear company From Wikipedia, the free encyclopedia
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Oofos (stylized OOFOS) is an American multinational company that manufactures recovery footwear. Headquartered in Braintree, Massachusetts, it was founded in 2011.
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History
OOFOS was founded in 2011 by a team of footwear industry veterans that included Lou Panaccione, Paul Brown, Juan Diaz, and Steve Liggett.[1] The company originally sold its footwear direct to consumer, through Amazon, and wholesale.[2] By 2023, the brand was selling in 32 countries, and expanded from specialty running shops to include REI, DSW and Nordstrom.[3] In June 2025, the company began opening retail stores in the US.[2]
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Products and technology
OOFOS manufactures recovery sandals and shoes designed to help lessen the stress on joints.[4] The company markets OOfoam, foam technology designed to absorb impacts and help wearers feel better post performance.[5] The foam is used to manufacture a variety of men's and women's styles, including sandals, shoes, clogs and slippers.[5]
Advertising
In 2020, former NFL and MLB star Deion Sanders became an OOFOS brand ambassador.[6] Sanders credited his OOFOS shoes with helping with the lingering pain he felt from his years as a pro athlete.[6] In June 2021, the company signed a brand partnership with former NFL quarterback Alex Smith.[7] In 2018, Smith had suffered a near career-ending injury, and credited OOFOS shoes for helping with his recovery.[7] In September 2022, former Las Vegas Raiders NFL quarterback Derek Carr also became a brand ambassador for OOFOS.[8] As of September 2022, OOFOS was also the official recovery shoe for the LA Raiders.[8] South Carolina Gamecocks women's basketball head coach Dawn Staley is also an OOFOS brand ambassador.[9]
Other partnerships have included USA Gymnastics, athletic company EXOS, the NWHL, and the U.S. Ski & Snowboard team.[10]
Philanthropy
In 2015, OOFOS launched Project Pink to support breast cancer research, after Duncan Finigan, OOFOS' global head of brand management and marketing, was diagnosed with breast cancer.[4] The company reportedly donates a percentage of its proceeds to breast cancer research.[4]
References
External links
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