Partners & Spade

Partners & Spade was a branding studio based in New York City, founded in 2008 by Andy Spade and Anthony Sperduti.^[1] The agency worked across disciplines including advertising, retail concepts, branding, experiential marketing, and design.^[2][3]

Partners & Spade

Company type	Private
Industry	Branding, marketing, advertising, design
Founded	2008
Founder	Andy Spade Anthony Sperduti
Defunct	2018
Successor	Mythology
Headquarters	New York, New York, US
Website	partnersandspade.com

In 2018, the company was rebranded as Mythology, under the continued leadership of co-founder Anthony Sperduti.^[4][5]

History

Partners & Spade was established in 2008 by Andy Spade and Anthony Sperduti, and gained recognition for its work with clients such as Warby Parker, J.Crew, and Whole Foods Market. The agency focused on branding, experiential design, film production, and creative retail environments.^[3]

Around 2018, the company transitioned into a new agency, Mythology, with Sperduti continuing as a founding partner. Mythology has since taken on clients such as Glossier, Everlane, and Theory, and operates from Downtown Manhattan.^[4][5]

Notable work

Partners & Spade has contributed to a variety of brand development and marketing initiatives. In 2013, the agency launched Sleepy Jones, a loungewear line inspired by artists including David Hockney, Pablo Picasso, and Jean Seberg.^[6] It also supported the development and branding of Harry's, a men's grooming company, focusing on product positioning and launch strategy.^[7][8]

The agency worked with J.Crew to design its first dedicated menswear store, the Liquor Store, in Tribeca, Manhattan.^[9] It also developed the first national advertising campaign for Whole Foods, contributing to the brand's strategic and visual identity.^[10]

Partners & Spade undertook multiple retail and experiential design projects. It collaborated with Warby Parker on a traveling pop-up shop and on the company's first flagship store in SoHo, as well as retail locations in cities including Atlanta, Boston, and Los Angeles.^{[11][12][13][14]} Other work included the first flagship store for Sonos in SoHo,^[15] and the Boerum House & Home concept store in Brooklyn.^[16]

The agency also participated in several independent film projects. It produced The Black Balloon, which received the U.S. Short Fiction Award at the 2012 Sundance Film Festival.^[17] It developed the story for The Pleasure of Being Robbed, directed by Josh Safdie and selected for the 2008 Cannes Directors' Fortnight.^[18] Other film work included Paperboys, a short documentary by Mike Mills,^[19] and Dimmer, directed by Talmage Cooley, which was short-listed for the Academy Awards and later archived by the Museum of Modern Art.^[20]