Pinkwashing

Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms of cause marketing.

Pinkwashing may refer to:

Pinkwashing (breast cancer), the promotion of consumer goods and services using pink ribbons representing support for breast cancer-related charities
Pinkwashing (LGBTQ), the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects considered negative

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