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EA Israel
From Wikipedia, the free encyclopedia
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EA Israel, formerly GameFly Streaming and Playcast Media Systems, was a cloud gaming service company, based in Caesarea, Israel.[3][4][5] In June 2015, Playcast merged with rival cloud gaming company GameFly.[6] Playcast was backed by Venture Capital firms Jerusalem Venture Partners (JVP) and MK Capital.[7] EA acquired the company in 2018.[8] The office closed in 2023.[1]
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Playcast Media Systems was founded in 2007 by Mr. Guy Debeer and Dr. Natan Peterfreund. In February 2008, a beta version was installed on a live cable network and latterly a large scale pilot was installed on a Hot cable TV network to test in Israel.[9][10]
Playcast was among the first gaming-on-demand technology services companies for Cable and IPTV in the world and had partnerships with some of the largest video game publishers in the world, including: Activision, Atari, Disney, Capcom, Codemasters, THQ and Strategy First.[11][12][13]
In November 2010, Portugal Telecom and Playcast Media Systems announced the first commercial launch of the new service, available on Portugal Telecom's platform,[14] the service was named Meo Jogos.[15]
In July 2012, Playcast Media System brought its cloud gaming service to over 3.51 million CJ Hellovision subscribers in South Korea.[16]
In October 2013, Playcast cloud gaming service was launched to customers of French fixed and mobile operator Bouygues Telecom; the service was made available on TVs for users of Bouygues Telecom’s Bbox Sensation set-top box, offering instant gaming on more than 50 titles.[17]
In 2014, Playcast launched a cloud gaming app for Amazon Fire TV Microconsole[18]
In 2023, EA Israel was closed down, with the entire staff of dozens being laid off as part of global cutbacks.[1]
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