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LG Prada
Mobile phone by LG From Wikipedia, the free encyclopedia
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The PRADA Phone by LG (KE850), better known as the LG Prada,[2] is a touchscreen mobile phone made by LG Electronics, created in collaboration with Italian luxury designer Prada.[3] It was first announced on 12 December 2006[4][5] and was made official in a press release on 18 January 2007.[2]
The Prada was the first mobile device with a capacitive touchscreen, thus not requiring the use of a stylus.[6] Its black minimalist look, designed by Kang-Heui Cha,[7] was an evolution of LG's popular Chocolate.[8][9]
The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007.[10][11][12] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006.[13][14]
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Features
The LG KE850 phone featured a glass covered touchscreen,[15] with monochromatic user interface based on Flash, and there are influences by Prada not only in the interface but some pre-loaded content on the device such as ringtones.[16] There is a Micro SD slot for expandable memory, Bluetooth, and a few other extras include the ability to view PDF and Microsoft Office documents.[17] Four games were pre-loaded: Halloween Fever, Photo Puzzle, Virus, Pipe.
The model released in South Korea also featured a DMB TV receiver.[18]
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Release
The KE850 Prada was first released in the UK, France and Italy in March 2007,[1] retailing for 600 euros, followed by other European territories as well as Hong Kong, Taiwan, Singapore and South Korea.[19] It was not released in American territories.[20]
A silver coloured model of the Prada was released in January 2008. It also featured a virtual QWERTY keyboard in place of T9.[21]
Reception
The KE850 sold 1 million units[22][23] in the first 18 months.[24] The touch slate design of the Prada would then influence those of other phones by LG, including the LG KS20 Windows Mobile smartphone,[25] and the LG Viewty in 2007.[26]
A successor, the LG Prada II (KF900) was announced in October 2008,[27] as well as the LG Prada 3.0 (P940) in 2012.[citation needed]
Awards
- International Forum Design—Product Design Award for 2007[14]
- Red dot design award—LG Prada Wins "Best of the Best" red dot Design Award, 2007[28][29]
- Fashion phone of the year—Mobile Choice (2007)[30]
- Best fashion phone—What Mobile Awards (2007)[31]
- Gold for best looking phone—CNET Asia Readers' Choice Award (2007/08)[32]
See also
References
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