Vividata

Vividata is a Toronto-based^[1] not-for-profit research organization that provides impact and marketing data on print media readership in Canada.

Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank).^[2] The merged company temporarily used the name Amalco.^[2] The non-profit PMB traced itself back to 1973, when it conducted its first national print survey.^[3] PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB.^[2] Vividata also has a custom syndicated survey division known as Vivintel.^[4]

See also

• Numeris, an analogous company covering Canadian broadcast media