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QSC&V
Corporate motto adopted by McDonald's From Wikipedia, the free encyclopedia
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QSC&V (Quality, Service, Cleanliness & Value) is a corporate motto adopted by McDonald's to describe the company's philosophy for operating restaurants.[1] The motto is codified in the procedures McDonald's uses to evaluate its franchisees.[2]
 | It has been suggested that this article be merged into McDonald's. (Discuss) Proposed since October 2025. |
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