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Runaround (typography)

Text around an irregular shape From Wikipedia, the free encyclopedia

Runaround (typography)
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In typography, a runaround is where the ends of lines of text are adjusted to conform to a box or irregular shape, rather than a simple vertical column margin. This is done where an image or other content (known as an intrusion) occupies part of a column, with the text conforming to the shape of the object.

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Text flowing around an image in a 1910 newspaper advertisement

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