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START Lab
From Wikipedia, the free encyclopedia
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START Lab Inc. (株式会社スタート ・ ラボ; Sony Taiyo Yuden Advanced Recording Technology Laboratory[1][2]) is a joint venture of Sony Corporation and Taiyo Yuden Co., Ltd. The headquarters are in Chiyoda, Tokyo.
 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (July 2015) |
START Lab, founded in June 1989, was active in the optical media business. Initially intended to produce small-scale runs of CDs for business customers on the basis of newly developed CD-R technology,[3] it pioneered the sale of CD-R media to consumers. The current president is Masanori Kimizuka.[4] 50.1% of START Lab is owned by Sony, 49.9% is owned by Taiyo Yuden.
START Lab ceased operations in March 2016 after parent company Taiyo Yuden ended production of storage media.
Well-known product lines included the That's consumer media, the That's CD-R/DVD-R for master product line, and the CD/DVD error checkers (ES-50, ES-70, ES-1000 rebranded Almedio model).
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