Samata (fashion entrepreneur)

Samata Pattinson is a British-Ghanaian sustainability advocate,^[1] writer, producer and entrepreneur working in design and entertainment industries.^[2] Samata has contributed on sustainability to The Guardian, EuroNews, Vogue and others. She delivered TEDxTalk in 2023, has been recognised by various magazines, podcasts, TV and radio programmes, and has spoken at United Nations HQ, and the 2021 and 2022 United Nations Climate Change Conference.^[3]

Samata Pattinson
Samata in 2023
Born	Cambridge, England
Occupation(s)	Sustainability advocate, writer, producer and entrepreneur
Website	www.samatahome.com

Early life and education

Born in Cambridge, England, Samata is the middle daughter of Ghanaian parents and has two sisters.^[4] Her paternal grandfather was a royal of Ghana's oldest Kingdom, Yoo Naa III of the Kingdom of Dagbon.^{[citation needed]}

Fashion career

Samata was announced as the student designer winner of Red Carpet Green Dress contest, an international sustainable design initiative on the Oscars' red carpet in 2011.^[4]

Samata previously worked for Red Carpet Green Dress (RCGD) organisation, which delivered sustainable fashion on the red carpet at the Oscars each year, going from contest winner to CEO.^[5][6]

In 2023, Samata wrote the first sustainable fashion guide for the 95th Academy Awards (known as the Oscars).^[7] She is also known for her Bloomsbury's 'Fashion Designer's Resource Book', and for her work as producer and presenter of short environmental video 'Designing Change'.^[8][9]

In 2022, Pattinson featured in the Billie Eilish documentary on climate change alongside Eilish, Maggie Baird, Finneas O'Connell, Vivienne Westwood, Vanessa Nakate and Yungblud,^[1] and associate produced Andrew Morgan's Texas in 2023.^{[10][11][12][13]}

Public speaking

Samata has spoken at conferences and fashion colleges such as Yale School of the Environment, SXSW Eco, Central St Martins, London College of Fashion, Berkeley, Ravensbourne and Fashion Institute of Technology.^[14][15] Her views on sustainability have been featured in publications such as Reuters, Business Insider, Business Of Fashion, Harper's Bazaar, Wonderland China, Yahoo Finance and WWD.^[16][17][18] In 2020, Samata was selected by Cambridge University to champion their new series for the Cambridge Institute for Sustainability Leadership entitled 'Future we Want initiative', in addition to sharing insight for the inaugural IPBES, Global Biodiversity Podcast - Nature Insight.^[15] Samata is a proponent of intersectional environmentalism,^[19] and is vocal about the importance of representation within the fashion industry for BIPOC groups and black creatives.^{[20][21][22][23]}

The Oscars & Sustainable Design

In 2023 Samata wrote the first official sustainable style guide for the Annual Academy Awards.^[7] Through Red Carpet Green Dress, her work with the likes of Vivienne Westwood, Louis Vuitton and Christian Siriano has frequented the red carpet at the Annual Academy Awards. In 2021, she was named as one of the Top 100 Women in their 'Green Women Power List 100' by LOHAS Magazine for her work leading sustainable change, alongside Jane Goodall, Susan Rockefeller, Marina Abramović, Lil Miquela, Clare Farrell of Extinction Rebellion and Lindita Xhaferi-Salihu of UNFCCC.^[24][25]

Philanthropy

In 2023, Samata was announced as an ambassador for The Act on Fashion Coalition alongside ambassadors like Sophia Kianni, Sophia Li, Aditi Mayer, Maya Penn and Marina Testino.^[26]