Staples Easy Button

The Staples Easy Button is an advertising campaign and push-button office toy by American office supply retailing company Staples.^[1] The button serves as "an almost magical ability for the retailer to solve all their shoppers' problems instantly".^[2]

Staples Easy Button

Type	Push-button
Inception	2005
Manufacturer	Staples Inc.
Available	Yes
Slogan	"That was easy"

History

In January 2005, Staples Inc. began their "Easy Button" advertising campaign with "Easy Button Launch," a 30-second commercial that, due to receiving "such a tremendous response," led the company to show the commercial during Super Bowl XXXIX.^[3] The commercial features a series of people in tough situations pressing a red "Easy Button" to rescue them, closing with a narration: "Wouldn't it be nice if there was an easy button for life? Now there's one for your business. Staples. That was easy."^[4] Due to the popularity of the advertisements, Staples began selling physical replicas of the Easy Button in October 2005.^[5] The button had over one million units sold in less than a year.^[6][7]

Design

The Staples Easy Button is a red plastic push-button device with the word "easy" printed white on the top. When pressed, it plays the audio phrase "That was easy".^[8]