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Télémagino

Defunct Canadian French-language TV channel (2010-2025) From Wikipedia, the free encyclopedia

Télémagino
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Télémagino was a Canadian French-language specialty channel owned by WildBrain. Launched on 5 July 2010, as a sister to an equivalent English-language service, it aired children's programming targeting viewers ages 2–11.

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The channel previously operated under Disney–ABC Television Group's preschool television brands Playhouse Disney, then Disney Jr.. After Bell Media acquired Astral in 2013, the channel (along with its sister channel) were sold to DHX Media in 2014. The channel was rebranded on 18 September 2015, following the acquisition of Canadian rights to Disney's children's brands and programming by Corus Entertainment.

Along with its English-language sister channel Family Jr., it was available in over four million Canadian households as of 2013.[1]

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History

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As Playhouse Disney Télé and Disney Junior

The channel was licensed in 2006 as Vrak Junior, a sister channel to Astral's Vrak TV, though, aimed at younger viewers than Vrak.[2] It was launched on 5 July 2010, as Playhouse Disney Télé.[3] Three years prior, an English language version (then known as Playhouse Disney) was launched on 30 November 2007, as a multiplex channel of Family. The network took on the new Disney Junior brand in 2011.[citation needed]

On 4 March 2013, following the Competition Bureau's approval of Bell Media's takeover of Astral, it was announced that Family Channel and its sister networks (including the Disney Junior services, Disney XD, and MusiquePlus) would be divested in an attempt to relieve CRTC concerns regarding the takeover.[4] On 28 November 2013, DHX Media announced it would acquire the four channels for $170 million pending CRTC approval.[5][6] On 24 July 2014, the CRTC approved DHX's purchase of the networks,[7][8] and the deal was closed on 31 July 2014.[9]

As Télémagino

On 16 April 2015, it was announced that Corus Entertainment had acquired Canadian rights to Disney Channel's program library and would launch a Canadian version of Disney Channel that September, and that its sibling brands of Disney Junior and XD would be re-launched at a later date. In anticipation for this transition, DHX concurrently announced that its Disney-branded networks would be re-branded as spin-offs of Family Channel. The re-branding of Disney Junior's French feed was tentatively announced as Famille Junior, but was later changed to Télémagino. The new name was officially introduced on 18 September 2015, alongside the re-branding of its English-language counterpart as Family Jr.[10][11][12]

Closure

On 18 December 2024, WildBrain announced that it would sell a two-thirds majority stake of its television operations—including Télémagino—to IoM Media Ventures, a Halifax-based company founded by former WildBrain CEO Dana Landry.[13]

In April 2025, WildBrain stated that it would be renegotiating aspects of the agreement, citing factors such as a decision by Bell Canada not to renew its carriage agreements for WildBrain's channels, pulling them from their lineup on May 20.[14][15][16]

On 25 August 2025, WildBrain announced that it was unable to renew its carriage agreements with Rogers Cable. It therefore announced plans to close all of its specialty channels in the near future, as the loss of these carriage agreements meant the channels had lost most of their value and were "no longer commercially viable".[17] All four networks, including Télémagino, shut down at 5:59 a.m. Eastern on October 23, though some providers stopped their carriage of the channels at midnight several hours earlier.[18]

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Programming

Final programming

Acquired programming

Former programming

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Notes

  1. Much like with Family and its sister channels, Bell's ownership would be short-lived.

References

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